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IONIQ
FOR THE INITIATION OF THEIR BRAND-NEW IONIQ ELECTRIC CARS SERIES, HYUNDAI WISHED TO TARGET THE YOUNG URBAN HIPSTERS. FOR THE CROSSMEDIA CAMPAIGN WE CREATED THIS COMBINATION OF FILMED PICTURES AND STOCK FOOTAGE AFTER A COMPLEX GLOBAL RESEARCH PROCESS.
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CLIENT: HYUNDAI EUROPE
AGENCY: VICE VIRTUE
DIRECTOR: ALAN REXROTH
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