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IONIQ

 

FOR THE INITIATION OF THEIR BRAND-NEW IONIQ ELECTRIC CARS SERIES, HYUNDAI WISHED TO TARGET THE YOUNG URBAN HIPSTERS. FOR THE CROSSMEDIA CAMPAIGN WE CREATED THIS COMBINATION OF FILMED PICTURES AND STOCK FOOTAGE AFTER A COMPLEX GLOBAL RESEARCH PROCESS.

CLIENT: HYUNDAI EUROPE

AGENCY: VICE VIRTUE

DIRECTOR: ALAN REXROTH
 

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