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MERCEDES - LUXURY

​4 MERCEDES-BENZ DIVISION FILMS FOR THE 2020 DAIMLER CAPITAL MARKET DAY

MERCEDES NOT ONLY GOES ELECTRIC, BUT ALSO HAS A NEW LUXURY STRATEGY. FOR THE 2020 STRATEGIC PRESENTATION OF CEO OLA KÄLLENIUS HIMSELF, WE CREATED 4 FILMS: ONE FOR EACH LUXURY SUB-BRAND.

WE WERE DEALING WITH THE CHALLENGING FACT THAT ALL THE FOOTAGE HAD TO COME FROM THE MERCEDES WORLD. WHICH MEANT GLOBAL RESEARCH AND DEVELOPMENT OF THE OVERALL ARTWORK FROM SCRATCH.

ONE MONTH OF EXTENSIVE BRAINSTORMING, TEXTING, RESEARCHING, ART-DIRECTION AND NOT LEAST EDITING AND ANIMATION LEAD TO AN IN-TIME-DELIVERY FOR THE DIGITAL MEETING WITH IMPORTANT MERCEDES STAKEHOLDERS.

SEE THE WHOLE PRESENTATION ON THE DAIMLER HOMEPAGE:

https://www.daimler.com/investors/events/capital-market-days/2020-mercedes-benz-strategy-update.html

CLIENT: MERCEDES-BENZ

AGENCY: ANTONI

CREATIVE EDITOR: ALAN REXROTH

MOTION DESIGN: TINO RIESS

STRATEGY FILMS

G - ADVENTUROUS LUXURY

EQ - PROGRESSIVE LUXURY

MAYBACH - SOPHISTICATED LUXURY

AMG - PERFORMANCE LUXURY

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