MERCEDES - #STAYHOME

 

CHALLENGING TIMES REQUIRE EXCEPTIONAL ACTIONS. WITH THE UPCOMING CORONA CRISIS AHEAD, MERCEDES OPENED ALL THEIR MEDIA CHANNELS FOR PUBLIC INFORMING. ASKED TO SET THE RIGHT TONE, TOGETHER WITH ANTONI WE ASSEMBLED A PUNCHY CREW AND LOCKED OURSELVES UP TO ESTABLISH SEVERAL CREATIVE APPROACHES. WITHIN 20 HOURS WE HAD 2 APPROVED FILMS, WHICH ANOTHER 8 HOURS LATER AIRED ON TV - ACCOMPANIED BY A WORLDWIDE SOCIAL MEDIA CAMPAIGN. WHAT A RIDE, WHAT A PRIVILEGE TO HELP KEEPING THE CURVE FLAT.

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CLIENT: MERCEDES

AGENCY: ANTONI

DIRECTOR, EDITOR: ALAN REXROTH